Are You Looking for Smart Ways to Grow Your Business?
“The only purpose of advertising is to make sales.”
– Claude Hopkins, Scientific Advertising
However, you have probably been burned in the past with marketing spend that did not deliver the results you wanted. That is because you did not focus on using smart, measurable marketing that can be held accountable for its results.
Can Marketing Programs Really Be Held Accountable?
Of course they can, and we feel that all of them should! Why else would you spend money on marketing? Yes, some of the big brands are willing to spend millions on having frogs say their brand name. However, that just does not make sense for small or medium sized businesses. (We don’t really think it even makes sense for big brands, but that’s another issue.)
How can a company market its services or products effectively? For your marketing to be effective, you need 3 Essential Ingredients:
- Understand Your Unique Strengths
- Define Your Market Positioning
- Marketing Programs with a Measurable ROI
What Are Your Unique Strengths?
This is a question that many organizations, and even individuals, cannot answer very well. The things we do best are often not obvious to us. An outside perspective is typically the best way to identify your unique strengths.
Perspective Internet Consulting can help you to figure out the unique strengths that matter most to your customers or clients. Learn about the process Perspective uses to help you identify your unique strengths.
What is Your Market Positioning?
As entrepreneurs, we often try to be everything to everyone. Have you ever said, “Sure, we can do that!” Trying to be everything to everyone can work when you have a personal relationship; however, it fails miserably for marketing. No one understands what you really do.
As hard as it can sometimes be to narrow your target market, it is critical to have a clear, focused message in the marketplace. Perspective Internet Consulting helps you to define for your marketplace what you do best. Learn about the process Perspective uses to help you define your market positioning.
What Types of Marketing Are Measurable?
Some types of marketing, such as pay-per-click advertising, search engine optimization, email marketing, and direct mail lend themselves easily to measurement, because their results can be easily tracked. We use these a lot. However, with a little creativity and effort, even traditional advertising can be made measurable as well.
Contact Perspective Internet Consulting to see how we can help you develop smart, measurable marketing programs that leverage your unique strengths and position you for success in your marketplace.