Ideas on using measurable marketing for small and medium-sized business

Do you want to run your own Google Adwords campaigns, but have heard about the nightmares of people spending a fortune with no results? Perspective Internet Consulting will help. We can teach you to run your own PPC campaigns in a single day. Learn more.

About Perspective Internet Consulting

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
– John Wanamaker

Jeff Coleman - Marketing ConsultantAs a graduate of the Wharton School of Business, Jeff Coleman has always been on the “measurable” side of marketing for the past 20 years. Working beside all of those finance majors takes its toll… While many marketing professionals focus primarily on the creative aspect of a marketing campaign, Jeff has always looked at the measurable results.

Jeff Coleman founded Perspective Internet Consulting in 2002 to apply sound marketing principles to internet marketing – something that is too often lacking. Instead of focusing on the hottest new internet fad, we look at how to use different internet media to achieve measurable marketing goals.

Over the past eight years, it has become clear to Perspective Internet Consulting that internet marketing is not the only way to deploy measurable marketing. So, we have developed expertise in direct mail as well as other traditional avenues for marketing, while always focusing on measurability.

Jeff has run measurable marketing campaigns for large and small companies. Some better-known companies he has worked with include Trump Towers – Las Vegas, Gaslamp Marriott, UCSD Medical Center, and the University of Phoenix. In addition, Jeff also teaches at UCSD Extension.

Contact Perspective Internet Consulting to develop a measurable marketing program to help your company achieve smart growth.