Ideas on using measurable marketing for small and medium-sized business

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Clients We Have Worked With

Poway Eyeworks

Poway Eyeworks - OptometristsPoway Eyeworks needed a complete online marketing program to develop a new client base for an office opening in Poway, CA. PIC worked with Poway Eyeworks to develop a search-engine optimized web site, pay-per-click advertising campaign, and communication strategy to patients in order to increase positive reviews on Yelp, Yahoo Local, and Google Places. Poway Eyeworks continues to generate a regular stream of new patients through their online channels.

Visit Poway Eyeworks here: Poway Optometrist

Pacific Plus

Pacific Plus - photography and retouchingPacific Plus was looking for a new web site as part of their re-branding. PIC developed the “most desired outcomes” for each page, created wire frames and wrote action-oriented content for the site. PIC guided the designers and developers in the creation of the site to make sure it kept on-message. As part of the creation of the web site, PIC optimized the on-page content for the search engines, which resulted in multiple top 10 placements. PIC also launched and ran a Pay-per-Click marketing campaign that generates regular leads for Pacific Plus.

Visit Pacific Plus at: San Diego Photography & Retouching


CentralDispatch - Auto Shipping MarketplaceCentralDispatch was looking to increase the number of new car dealer clients using their site. By re-designing the sign-up process, PIC was able to help CentralDispatch increase the number of dealer sign-ups by 20-30% each month. In addition, PIC launched a Pay-per-Click campaign that drives additional qualified leads to the site.

Visit CentralDispatch at: Auto Transport Marketplace

Steve McClelland Photography

Architectural PhotographyPIC worked with Steve McClelland to develop a site that showcased his photography while also being search engine friendly — something that most photography sites are not, since they are built exclusively in flash.

Visit the Steve McClelland site at: Architectural Photography

Fallbrook Winery

San Diego's Largest WineryFallbrook Winery was looking to develop an e-commerce site to increase sales as well as communicate more frequently with their most loyal customers. PIC helped Fallbrook Winery to develop a web site that increased sales of limited edition items and worked with Fallbrook Winery to create an email newsletter to communicate regularly with its most loyal and interested customers.

Visit Fallbrook Winery at: Fallbrook Winery

Contact Perspective Internet Consulting to develop an internet marketing strategy that will deliver results for your business.