The 80/20 rule states that 80% of your profits will come from 20% of your customers (We highly recommend reading “The 80/20 Principle” by Richard Koch if you are not familiar with it). Email marketing is a great way to leverage this opportunity.
Developing the format and regular schedule for sending a newsletter can easily pay for itself within a month or two. Your most devoted customers want to hear from you, and an email newsletter is an easy and cost effective way to reach them.
Email marketing can also be used to turn “tire kickers” into real “buyers” by sending them regular, informative information about the product or service that interests them. An effective email campaign can dramatically increase the success of all your other marketing efforts by increasing the conversions of individuals who are just shopping around.
Contact Perspective Internet Consulting, today, to find out how you can use email marketing to increase your conversion rate.