Ideas on using measurable marketing for small and medium-sized business

Do you want to run your own Google Adwords campaigns, but have heard about the nightmares of people spending a fortune with no results? Perspective Internet Consulting will help. We can teach you to run your own PPC campaigns in a single day. Learn more.

Landing Page Optimization

Internet marketing campaigns are not just about driving traffic to your web site. Their ultimate goal should always be to convert site visitors to customers. Landing page optimization provides the necessary tools for increasing conversions.

Landing page optimization can take one of two primary forms:

  • A/B Testing = testing two different pages against each other. This is ideal for testing new page concepts or for lower traffic pages.
  • Multivariate Testing = testing many different factors on a page to determine an “ideal” page. This process is ideal for higher volume pages where you want to test multiple factors as quickly as possible.

Contact Perspective Internet Consulting, today, to improve the conversion rates on your web site’s landing pages.