Landing Page Optimization
Internet marketing campaigns are not just about driving traffic to your web site. Their ultimate goal should always be to convert site visitors to customers. Landing page optimization provides the necessary tools for increasing conversions.
Landing page optimization can take one of two primary forms:
- A/B Testing = testing two different pages against each other. This is ideal for testing new page concepts or for lower traffic pages.
- Multivariate Testing = testing many different factors on a page to determine an “ideal” page. This process is ideal for higher volume pages where you want to test multiple factors as quickly as possible.
Contact Perspective Internet Consulting, today, to improve the conversion rates on your web site’s landing pages.