Pay-per-Click (PPC) Marketing is part art and part science. Understanding the conversation in the searcher’s head is critical to developing a successful campaign. Perspective Internet Consulting has developed a systematic approach to understanding customer needs and the language they use for searching. This provides a solid foundation for any pay-per-click campaign.
Any PPC campaign consists of four primary parts:
- Text Ads
- Landing pages
As competition on the search engines becomes ever more fierce, all four components need to be effective. The science of keyword research and bidding needs to be combined with the art of writing text ads (only 95 characters) and developing effective landing pages. PIC brings eight years of experience — a lot in internet marketing time — to every campaign we run.
Contact Perspective Internet Consulting, today, to find out how you can get your PPC campaign up and running profitably.
Want to Learn More About PPC?
In addition to providing PPC services done for you, Perspective Internet Consulting can also provide training on these areas for individuals or a team. Contact Perspective Internet Consulting to learn more.
Or, you can attend the class that Jeff Coleman teaches at UCSD Extension.